Founder Market Fit
Is this the right founder or team to address the market opportunity and is this the right time?
large Target Market
Is the market large enough and does the founder’s knowledge of the market give them an edge?
Ability to Execute
Has the founder achieved product-market-fit along with sales traction in their target market(s)?
Business Model Longevity
Does the company have the ability to scale with positive unit economics and adapt to changing markets and competition?